Daily Dispatch

I'm frequently asked how much a law firm — especially a small law firm — should spend on advertising. The cost of advertising will differ for every law firm, of course. Advertising costs will be based on the firm's location and size, and even ...

I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...

Nothing trite. Nothing cliche. Just lots of specific ideas for those hard-to-please attorneys!

Collegiality is often viewed as a defining hallmark of a felicitous legal career. With the advent of virtual offices and the tethering of humanity to Internet devices, though, much of what made for traditional law firm interaction has vanished ...

Now that you’ve mastered the basics of web traffic sources for your law firm's website, and embraced the Gyi Tsakalakis - November 13, 2013

Computer security can’t be stressed enough in law firms. It's tempting to think you personally don't really have to pay attention to "security stuff," or that your firm is "too little" for bad guys to be interested in. But you’d be wrong. As ...

There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out ...

Every law firm needs to know who else is representing their clients and hottest prospects. The following five tools make it easier than ever for us to find out. None of the tools is 100 percent comprehensive or 100 percent accurate, not even the ...

Ryan Sullivan | Tips to prevent or (if need be) alleviate a client's anger over a not-so-happy ending.

A couple of months ago, I wrote a post about the importance of showing up — how regular contact with people and building relationships keeps you top of mind so potential clients will call you when they need legal services. In that post, I ...