Daily Dispatch


Nothing But The Ruth!

Swag Made for Your Audience

By | Aug.11.16 | 3 Comments

When I was a solo practitioner, I attended a swag expo. You can put your law firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip …Continue reading »


On Balance

Ethics of Lead Generation Services

By | Aug.10.16 | No Comments

Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what …Continue reading »


Ask the Experts at LMA

What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »


Well Said!

Are You (Gulp) the Boring One?

By | Aug.08.16 | No Comments

Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being …Continue reading »


The Friday Five

A Lawyer Leader’s Secret Weapon: Emotions

By | Aug.05.16 | 1 Comment

Don’t fall prey to the notion that people get paid to perform. The reality is that people get paid to show up and do work. How well they perform is largely related to how they …Continue reading »


Lawyer Business Development

Three Ways to Attract New Clients by Demonstrating Expertise

By | Aug.04.16 | No Comments

Few attorneys are eager to step away from client work to find new business, yet it’s an essential part of your practice. Since you must invest the time, what’s the best way to get the most from …Continue reading »


Security

How Law Firms Can Recognize and Avoid Social Engineering Scams

By | Aug.03.16 | 1 Comment

When we think of information security breaches, we often blame weaknesses in technology. But in many of the most damaging security breaches, trusted law firm employees and partners are the weakest link. An old email trick has …Continue reading »


Talk About Yourself

What Is Your Value Proposition?

By | Aug.02.16 | No Comments

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. People and careers are much more complex …Continue reading »


Public Speaking

Make Eye Contact to Engage Your Listeners

By | Aug.01.16 | No Comments

Every group of listeners — whether a big audience, a small group, a jury or a single senior partner — is a multi-eyed monster that a speaker must confront, eyeball to eyeball. The only way to …Continue reading »


The Friday Five

Places to Find Free Pictures That Communicate

By | Jul.29.16 | 1 Comment

Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid …Continue reading »