Law Ruler April 2024
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Daily Dispatch

Straight Edge: The New Westlaw Is Defined by Deep Search, Data Analytics

The next Westlaw Next is here; and, it’s called Edge. I’m not entirely sure if that’s an homage to what Microsoft is now calling its browser. I imagine not — and let me tell you candidly that I’m far more impressed with the new developments in ...

Jared Correia - July 12, 2018
Secrets of Online Legal Marketing: Managing the Pipeline

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

Andrew Cabasso - July 12, 2018
Using Styles to Create an Automated Table of Contents
Using Styles to Create an Automated Table of Contents

Using the Heading Styles in a Word document instead of directly formatting all your headings gives you access to a lot of functionality, including the ability to include a fully automated Table of Contents in your document with just a few clicks.

Deborah Savadra - July 10, 2018
Killing Marketing for Lawyers

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

Ruth Carter - July 10, 2018
A Lawyer’s Search for Right Livelihood

While the most self-serving among us give the profession a bad name and justify nearly every bad lawyer joke, most of us became lawyers because we genuinely want to help people. You need only speak to a class of first-year law students to get a ...

Zachary Horn - July 6, 2018
Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
man walking to third place to work
A Third Place Can Be the Best Place to Work

Working long hours at home means the gap between your office chair and your La-Z-Boy is as thin as a sheet of legal-size paper. So, if you’re reading your last brief and it’s just "all work and no play make Jack a dull boy" over and over, you ...

Bull Garlington - July 3, 2018
Content Marketing Tips for Lawyers
Turning “What I Did on My Summer Vacation” Into Usable Content

In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early ...

Susan Kostal - July 2, 2018
Cybersecurity Tech Tips: Stay Vigilant Out There!

We asked the practice management technology experts: What can a law firm do to make a hacker's job harder these days? Here's advice you can use to fight the good fight — and stay out of the cyber crosshairs — from Heidi ...

Joan Feldman - June 29, 2018
Amazon publishing and masks
What Lurks Behind Amazon: Five Things Authors Should Know About the ‘King’ of Self-Publishing

Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still ...

Tatia Gordon-Troy - June 27, 2018
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