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Lawyer Advertising

How to Stay Afloat as a Small Law Firm: Panic Is Not an Option

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

Conrad Saam - April 10, 2020
How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020
Are Solicitations the Upside Down of Advertisements in EthicsWorld?

Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”

William Hornsby - November 19, 2019
avoiding false or misleading ads
Can I Say That? The Importance of Avoiding False or Misleading Advertisements

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

William Hornsby - September 11, 2019
What's an ad - legal marketing ethics
When Is Your Communication an Ad?

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

William Hornsby - May 29, 2019
Lawyer walking in maze attorney advertising rules
Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019
Imagine There’s No Legal Advertising

Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?

William Hornsby - November 29, 2018
law firm advertising
Law Firm Advertising Do’s and Don’ts

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Rich Bracken - October 22, 2018
Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018
call tracking and live chat
Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...

Mike Ramsey - January 25, 2018
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