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Marketing

10 Maxims to Make Your Law Firm Marketing Better Next Year

Too many firms will just keep doing the same old things they've always done. These maxims are for the rest of you.

Jay Harrington - December 25, 2019
taking control time management

Taking Control: Time Management Tips for Busy Lawyers

You have at least three phone numbers (home, office, and cell), at least two email addresses (work and personal), and at least two social media accounts (Facebook and LinkedIn). You can be texted, tweeted, emailed, snail-mailed and even faxed. ...

David Ackert - December 23, 2019

Starting Your Side Hustle, Pt. 3: Creating Your Website

The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.

Andrea Cannavina - December 13, 2019

What’s Your ‘One Big Thing’ for 2020?

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

Sally J. Schmidt - December 12, 2019

Acing Client Communications: How to Explain an Increase in Your Rates

While clients may not be overjoyed to receive the announcement that their rates are increasing, they are used to receiving such news. So why not make this an opportunity to communicate clearly, accurately and confidently with clients about where ...

Susan Kostal - December 11, 2019

2019 Clio Legal Trends Report, Pt. 3: Lawyers Are Still Failing to Communicate Value

In Part 3 of his analysis of the 2019 Legal Trends Report, Jared Correia asks, "Why won’t lawyers talk to consumers about what they most want to know: case process and total price?"

Jared Correia - December 10, 2019
email marketing

Use Email to Nurture Your Referral Network

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

Amy Hunt - December 9, 2019

7 Tips for Communicating in a Client Business Crisis

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Meredith Parfet and Aaron Solomon - December 3, 2019

2019 Clio Legal Trends Report, Pt. 2: Is Referral-Based Marketing Dying a Slow, Painful Death?

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jared Correia - December 2, 2019

My No. 1 Marketing Tip for Lawyers in 2020: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019