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Marketing

website performance with beautiful design and functionality

Boost Your Website’s Performance With Better Design

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.

Karin Conroy - June 11, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019
social media marketing plan

Is Social Media Really Worth a Busy Lawyer’s Time?

Simple tips for incorporating social media into your business development activities.

Elizabeth Ferris - June 4, 2019

Silicon Valley In-House Counsel Are Deadly Serious About Diversity and Inclusion

Top takeaways from LMA Silicon Valley's recent In-House Counsel Summit.

Susan Kostal - May 31, 2019

Stepping Up to Marketing Success

Volunteering to help a partner or be a fill-in could give you great exposure.

Sally J. Schmidt - May 30, 2019
What's an ad - legal marketing ethics

When Is Your Communication an Ad?

When must a law firm’s marketing endeavors comply with the rules of professional conduct?

William Hornsby - May 29, 2019
How to be a thought leader

How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019
Google Local Search Trends Nifty Law

The State of Legal Marketing: Local Search Trends for Law Firms

What matters most for lawyers when it comes to performing well in Google local searches?

Mike Ramsey - May 21, 2019
Nothing But the Ruth by Ruth Carter

Get More Referrals From Your LinkedIn Profile

Other lawyers are searching LinkedIn when they want to find a lawyer to refer. Here's what they're looking for.

Ruth Carter - May 20, 2019
RFPs

Five Questions to Ask Before Responding to an RFP

All firms, even solos, need to learn how to respond when an RFP arrives.

Matthew Prinn - May 17, 2019