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Marketing

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Five Steps to Starting an Email Newsletter for Your Law Firm

An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.

Laura Ernde - January 18, 2019

Professional Services Thought Leadership 2.0 Explained

Firms that choose to be mute stand out as the outliers. But not in a good way.

Susan Kostal - January 14, 2019

Five Local Search Tactics Lawyers Shouldn’t Ignore

Pay close attention to how you appear in location-based search results to stay competitive in your niche. 

Matthew Laurin - January 10, 2019

4th Annual Social Media Marketing Survey Report

The results are in. Is social media bringing in new clients? Which sites are lawyers using most? Read all about our survey respondents' social media habits.

Susan Kostal - January 9, 2019

How to Meet Billable Targets and Find Time to Build Your Network

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

Elizabeth Ferris - January 8, 2019
legal marketing

Top 20 Legal Marketing Posts of 2018

Presenting the best of the best: Attorney at Work's most popular marketing and business development posts of 2018.

Joan Feldman - December 30, 2018
8 legal marketing stories

The Top 8 Developments in Legal Marketing in 2018, and a Look Ahead

Looking back on the developments in legal marketing over the past year, we saw some important advances, as well as some, let’s say, interesting quests to get new clients. Here’s my list of the top eight legal marketing stories of the year.

William Hornsby - December 27, 2018
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The Bendable Rules of Black Tie

Does black tie always mean tuxedo? Answers to questions about how to look sharp at any formal event.

Bull Garlington - December 26, 2018
Well Said

Are You Creating and Converting Sales Opportunities? How to Get in the Game

Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.

Mike O'Horo - December 19, 2018

Building Stronger Client Relationships Despite the Obstacles

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

Sally J. Schmidt - December 18, 2018