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Marketing

I Need Clients Now!

Everyone knows that business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t at least once experienced the sudden sinking feeling that comes when you’ve just finished your last client work and don’t ...

The Editors - November 15, 2012

An Antidote to Clueless Lawyer Marketing?

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

Lee Rosen - November 14, 2012

Cliches Don’t Cut the Mustard

Lawyers, it turns out, are not so special. They have just as much difficulty writing and speaking well in their native tongue as the next person. Poor grammar. Jargon. Weird syntax. The ever-popular use of 10 words when one will do. You have ...

Steven Taylor - November 6, 2012
man sitting in chair managing a law practice jared correia

Engaging on Twitter: Be a Follower

In his much-anticipated ABA book Twitter in One Hour for Lawyers, Jared Correia says the best use of Twitter, and the one most calculated to drive your practice forward, is to engage with others with whom you share similar interests. One of the ...

Jared Correia - October 30, 2012
Young professional looking at question mark melater

The Hand Is Mightier Than the Sword

Law school provides aspiring lawyers with a ton of information. For example, I learned about the Constitution and I learned how to panic. While studying for the bar, I learned about commercial paper and I learned that I cannot grow a full ...

William Melater - October 9, 2012

The Business of You

The market for your talent today is an imbalanced one with far more talent than there are opportunities. In other words, employers are the buyers and it is definitely a buyers’ market. Given that, how should you think about and develop your ...

Arin N. Reeves - October 2, 2012

Print or Online Advertising: Getting it Right

If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each ...

Josh King - September 26, 2012

Marketing Tips from the ISBA Solo & Small Firm Conference

At solo and small firm conferences around the country, lawyers gather to polish their skills, learn about new technology—and pick up a marketing tip or two. At the Illinois State Bar Association's Annual Solo and Small Firm Conference last week, ...

Ellyn Caruso - September 20, 2012

Simplify Your Social Life with Livefyre

If you are hard at work building your online presence, with a website, a blog (or two) and social media accounts, soon you'll find that managing the "back end" can make you a little, well, batty. Preferences. Security settings. Passwords. ...

Gwynne Monahan - September 14, 2012

Why Be Afraid of Networking?

Unfortunately, most lawyers aren't particularly excited about the idea of networking. Even lawyers who've taken steps to get help with business development will object, inevitably, when it's time to test their networking ability. Two primary ...

Roy S. Ginsburg - September 11, 2012