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Marketing

Heading Back to Work, Part 2: Search Strategies

If you’ve been out of the job market for a while and you’re thinking about jumping back in, it’s important to map out a strategy—and stick to it. In part one of this series, “Heading Back to Work: Preparing for Re-entry,” we ...

Marcia Pennington Shannon - February 29, 2012

Lawyers Get Your Game On

You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...

Josh King - February 28, 2012
Young professional looking at question mark melater

Building a Referral Network from the Ground Up

Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...

William Melater - February 23, 2012

Alphabet Soup: Create a List of Options Based on Target Audience

Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, ...

Theda C. Snyder - February 14, 2012

Fear of Speaking?

Yes, we can hear the jokes now. A lawyer who is afraid to speak is like a vegan at a steakhouse—not only rare (no pun intended) but also a bit laughable. But wait. To many a lawyer, fear of speaking is not funny, it is an unhappy reality. But ...

Mary Ellen Sullivan - February 9, 2012

How to Remember Names (Really)

While forgetting names is not the worst thing you can do socially, conversely, remembering names is one of the best. It eases social situations, sets you apart from the other bumbling schlubs, lets your companion know that they had a positive ...

Mary Ellen Sullivan - January 23, 2012

How to Behave in the Online World

Does it seem to you that everyone but you knows exactly what they're up to in the blogosphere? The tone to strike. The etiquette of retweeting. When to "like" something. Even something as basic as whether to be your professional self, your ...

Andrea Cannavina - January 19, 2012

Is It OK to Pay Referral Fees?

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Roy S. Ginsburg - January 17, 2012

Five Powerful Things You Probably Aren’t Doing With LinkedIn

The grumpy Gus in the crowd who resists creating a simple LinkedIn profile would be blown away by all the things you can do with this most popular of professional social networks. But you, savvy user that you are, are probably still overlooking ...

The Editors - January 13, 2012

Bad Networking Ain’t Networking

“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...

John H. Snyder - January 9, 2012