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Marketing

Business Development Burnout: The Last Straw

Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she ...

Jeffrey Morgan - November 17, 2011
Nothing But the Ruth

Get to the (Power) Point

I have had the pleasure of being part of Ignite Phoenix for the past two years. I spoke at Ignite Phoenix 5 and have volunteered at almost every Ignite event since. Each event features 18 speakers, and each speaker gets five minutes and 20 ...

Ruth Carter - November 10, 2011
getting clients title showing three people

Leaving them Speechless When You Give a Speech

Standing next to a projector in your best Sunday suit and speaking to a crowd through a microphone doesn’t necessarily make you an effective public speaker. We’ve all suffered through presentations that should never have made the big time. ...

Merrilyn Astin Tarlton - November 2, 2011

Nine Ways to Leverage LinkedIn

LinkedIn is reportedly the most popular business social networking site used by lawyers. A recent BTI Consulting report shows that nearly 70 percent of corporate counsel use LinkedIn, and that 38 percent of them rely on LinkedIn for activities ...

Kristina Jaramillo - November 1, 2011

Your Website as a Lead Generator

It’s 3 a.m. on a wet Sunday morning and Micheal O’Shea is a worried man. Fifteen minutes ago he was breathalyzed by the road traffic police on the drive home from his sister’s 40th birthday party and, well, he might have had one or two too many. ...

Terry Gorry - October 27, 2011

Would You Hire Yourself?

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

Jordan Furlong - October 24, 2011
getting clients title showing three people

What Is LinkedIn Good For? Referrals!

If you’re one of those people who signed on for LinkedIn, filled in the basic info about your work and education and now can’t figure out why nothing magical is happening, this is for you. Like much social media, you get as much as you give with ...

Merrilyn Astin Tarlton - October 20, 2011

Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - October 17, 2011

Boost Your Online Visibility With Curating

So how do you stay visible on the web and offer good content to your social networks? I've begun experimenting with "curating"—a form of social news aggregation—to create The LPS Reader, a newsletter of my handpicked, top 10 favorite posts of ...

Donna Seyle - October 11, 2011

A Cynic’s Guide to Pro Bono Work

Anyone who knows me knows I haven’t figured out what I want to be when I grow up. I just haven’t found that single passion to follow. Another thing: I was described as “old and cynical” when I was only 26. So, why listen to anything I have to ...

Julie Carroll - October 4, 2011