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Marketing

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The Hand Is Mightier Than the Sword

Law school provides aspiring lawyers with a ton of information. For example, I learned about the Constitution and I learned how to panic. While studying for the bar, I learned about commercial paper and I learned that I cannot grow a full ...

William Melater - October 9, 2012

The Business of You

The market for your talent today is an imbalanced one with far more talent than there are opportunities. In other words, employers are the buyers and it is definitely a buyers’ market. Given that, how should you think about and develop your ...

Arin N. Reeves - October 2, 2012

Print or Online Advertising: Getting it Right

If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each ...

Josh King - September 26, 2012

Marketing Tips from the ISBA Solo & Small Firm Conference

At solo and small firm conferences around the country, lawyers gather to polish their skills, learn about new technology—and pick up a marketing tip or two. At the Illinois State Bar Association's Annual Solo and Small Firm Conference last week, ...

Ellyn Caruso - September 20, 2012

Simplify Your Social Life with Livefyre

If you are hard at work building your online presence, with a website, a blog (or two) and social media accounts, soon you'll find that managing the "back end" can make you a little, well, batty. Preferences. Security settings. Passwords. ...

Gwynne Monahan - September 14, 2012

Why Be Afraid of Networking?

Unfortunately, most lawyers aren't particularly excited about the idea of networking. Even lawyers who've taken steps to get help with business development will object, inevitably, when it's time to test their networking ability. Two primary ...

Roy S. Ginsburg - September 11, 2012
Nothing But the Ruth

It’s Okay to Turn Down Clients

When you open a solo or small law practice, making money may be your biggest concern, and you may feel like you have to accept every job that comes in the door. I’ve been to networking events where other law firm owners say that’s what they did ...

Ruth Carter - September 4, 2012

Grow Your Twitter Presence: 10 Tips

Here are a few tips to organically and meaningfully grow your Twitter presence.

Tim Baran - August 21, 2012

Presenting With Your iPad

You stand at the front of the room to make your presentation, but this time it's different: You are doing it all with your iPad! With a little preparation and practice, you can use your iPad as a sleek, subtle tool to educate and convince your ...

Carol Gerber - August 20, 2012

Build Your Reputation While Helping Your Community

Let me guess—you don't have time to think about your reputation in your community, much less devote extra hours to volunteer activities. After all, you're already doing a lot for your community by doing what you do best—providing reliable legal ...

Noble McIntyre - August 17, 2012