Legal Marketing Play to Win

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally Schmidt | The best coaches put their players in a position to succeed; do the same thing for your business development.

Sally Schmidt | If you experience service-related problems, here are some tips for dealing with clients.