Columns

How to Get Ready for the Affordable Care Act? A Checklist for Law Firms

Question: There has been so much talk about the Affordable Care Act. We realize there may be a few things we’ve missed regarding coverage of our staff. Help! Jude A. Dainton: Individual open enrollment for the insurance exchanges begins on ...

The Editors - September 19, 2013
Women looking at laptop screen Optimize
Drive Traffic to Your Law Firm Website, Part One

News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...

Gyi Tsakalakis - September 18, 2013
Look Outside the Legal Biz

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...

Sally J. Schmidt - September 17, 2013
Right-Click Your Way to Computing Paradise

Almost all law office denizens spend time creating and managing files. A lot of files. A lot of time. Whether Word documents, Excel spreadsheets, Adobe PDFs or whatever, we create 'em, then spend time in Microsoft Windows Explorer copying them, ...

Vivian Manning - September 16, 2013
Top Five Trends in Time-Billing Software

TechnoLawyer publisher Neil Squillante researched and wrote the recently published TL Research Buyer's Guide to Legal Billing Software, interviewing ...

Neil J. Squillante - September 13, 2013
Pricing
When Potential Clients Ask About Your Fees

In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013

Nothing But the Ruth
How to Build a Law Practice? Keep Showing Up

Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire ...

Ruth Carter - September 10, 2013
Five Books to Get Your Clock Ticking

Yes, we know, you live and die by the clock, and you’re already pretty savvy about time management. That said, a tune-up never hurts. Especially when getting the most out of every chunk of time may make the difference between the box seats at ...

Mary Ellen Sullivan - September 6, 2013
Why Should a Lawyer Blog? Ask the Experts

Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...

The Editors - August 26, 2013
Keeping a Positive Outlook 2013

I’ve come to like Outlook 2013 quite a bit (despite the confusing blue icon). It contains some new features that I’ve wanted, or have had to employ workarounds for, or had to use third-party software to resolve. So, I thought it might be helpful ...

Vivian Manning - August 21, 2013
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