Columns

Nothing But the Ruth! | Rebranding is worth the investment to make your firm fit with who you are and what you offer.

Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.

Wendy Merrill | If you haven't recently reviewed and documented expectations of associates, partners or staff, it is time to do so.

Gray Robinson | Wouldn’t it be great if you could flip a switch when you experience stress and anxiety, and they quickly and easily went away?

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Get to the Point | Short paragraphs produce more readable documents.

Analog Attorney | An exhaustive list of the things you need to turn your office into a temple of joyous productivity.

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.

These analog-ish lawyer gift ideas are on sale this week for Black Friday and Cyber Monday (Black Monday?), so click all the links and buy the stuff. Turkey is t-minus oh-my-giblets and that means it’s already [holiday that shall not be named] ...