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Columns

nurturing virtual relationships
Five Tips for Nurturing Virtual Relationships With Your Employees

Camille Stell | Ways to show you value and support the people who make your practice possible.

Camille Stell - October 15, 2021
lawyer thought leadership
Thought Leadership Marketing: Write for Someone, Not Everyone

Jay Harrington | There has never been a better time to stand out through thought leadership because there have never been more unanswered questions due to the rapid pace of change.

Jay Harrington - October 12, 2021
Don’t Say This to a Survivor

Teddy Snyder | There is nothing lucky about needing surgery. The business chief who uncovers IP theft is not lucky. Yet we misuse this phrase regularly.

Theda C. Snyder - October 7, 2021
How Lawyers Should Market Themselves: An Interview With Joe Pulizzi, Godfather of Content Marketing

Nothing But the Ruth! | Ruth Carter interviews Joe Pulizzi, author of "Content Inc.," on tactics that apply to the legal industry.

Ruth Carter - October 4, 2021
business development efforts
Seven Ways You May Be Sabotaging Your Business Development Efforts

Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.

Sally J. Schmidt - September 27, 2021
marketing content
Recycle Your Bottles, Cans and Work Product

Teddy Snyder | You regularly create quality content in your briefs and memoranda. Here are ways to recycle that document you’ve already created into marketing content.

Theda C. Snyder - September 20, 2021
TEXTJOIN
Combine Text With Ease Using TEXTJOIN in Microsoft Excel

This excerpt from "Microsoft Excel for Legal Professionals" explains when and how to use TEXTJOIN to combine text from multiple cells in MS Excel 365 and Office 2019.

Danielle DavisRoe - September 17, 2021
lawyer mentorship
Young Lawyers: Making the Most Out of Your Mentoring Relationships

Meyling Ly Ortiz | The best mentors serve as an experienced sounding board, ask you questions and expand your perspective.

Meyling "Mey" Ly Ortiz - September 14, 2021
social media strategy
9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti - September 9, 2021
office dogs lucy jane's couch
Office Dogs Improve Law Firm Morale

Nothing But the Ruth! | Lucy Jane has come to the office every day since she came into my life.

Ruth Carter - September 2, 2021
envelope

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