Columns

As you edit your work product, pay special attention to instances where a stronger verb could replace a verb and its direct object. Besides being less persuasive, weak verbs plus explanatory words lengthen your writing [not, “make it longer”].

Let me tell you a story about a brainy brief writer. She was smart, hardworking and loved practicing law. But she had few clients of her own. This made her beholden to others at her firm. Over the years, she came to believe she could never be a ...

When awards season and Chambers nominations roll around, some firms find themselves scrambling to cobble together nomination applications. It’s understandable. I’ve been on both sides: crafting nominations, judging entries and writing copy about ...

In the years it takes before your lawyering skills develop to where you can produce work product that clients will pay for, you cost your firm a lot more than you generate. That’s expected, but it doesn’t mean that in the interim you can’t ...

Lawyers are essentially professional writers. Last year, I saw my friend and New York Times best-selling author Scott Sigler speak at Phoenix Comicon about how he managed to be a prolific writer and handle the business side of being a ...

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...

In previous columns, I have talked about the concept of tribes and building a network to support you when your practice takes off in a major way and you need extra help. But have you thought about ways to broaden the scope of your community to ...

Just because you see a word or phrase in public media doesn’t mean it is being used correctly. Here are five common incorrect usages. Nicole Kidman’s husband is real. Because a person is famous does not make that person an ...

Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...

I have a group of mental gremlins that live in my head. Other people I know call their gremlins “the girls” or “the committee.” These are the voices in my head that tell me I suck at everything. Do you have a name for yours? When my gremlins ...