Business Development

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...

It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating ...

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Not long ago, I was asked to make a presentation at a state bar's Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the back said, “You make it sound like the ...

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new iPhone 8.  You don’t need a Ph.D. in Economics to ...

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. Get off the wheel. There’s still a way to publish ...

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. So here are some tips on how you can get a referral ...