Business Development

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. Get off the wheel. There’s still a way to publish ...

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. So here are some tips on how you can get a referral ...

In rural areas across the U.S., people are experiencing a unique legal problem: Lawyers are hard to find. Aging rural lawyers are retiring, and no one is around to replace them. This means criminal defendants are more likely to take pleas ...

Law firm media mentions can be great for business — but are you making the most of them? Here’s a handy checklist to follow.

A number of years ago, a good friend shared what he considers the "magic business development pill." It's simple. There are only two ingredients: 1) Make your conversation all about the client or potential client) and keep it about them; and ...

As a lawyer and businessperson, you have two jobs in one. Some of us, including me, add the job of professional speaker to our already teeming calendars. Maybe you've considered taking on some speaking gigs yourself. What's a typical day in the ...

It’s the old "tree falling in the forest" conundrum: If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the challenge is making your expertise ...

Big firm or small, there's a single question the partners ask about young associates: "Is she a keeper?" And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question: "Can she bring in clients?" Help ...

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your strategy, too. Even ...