Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget will probably surprise you. A case in point is the Law Offices of Peter N. Brewer, a six-lawyer boutique real ...
Susan Kostal - January 7, 2016Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations. You’ve heard about the elevator speech, the 30-second ...
Theda C. Snyder - December 29, 2015Last spring at ABA TECHSHOW 2015, Philippe Doyle Gray presented his method for using Evernote to manage contacts, especially during events. For today’s installment of “Connect the Dots: A Lawyer’s Guide to Networking,” we asked him to ...
Philippe Doyle Gray - December 28, 2015Networking, the art of connecting the dots in a way that both builds your practice and helps people find solutions to their problems, is an evergreen topic of discussion among lawyers. From "I can't do all that glad-handing!" to "I feel so lucky ...
The Editors - December 24, 2015A busy travel schedule can be good for business development. Ruth Carter tells how she does it in today's installment of “Connect the Dots: A Lawyer’s Guide to Networking." Looking over my calendar from 2015, I noticed that I spent ...
Ruth Carter - December 23, 2015
Dust off your dancing shoes: Our special two-week holiday series, "Connect the Dots: A Lawyer's Guide to Networking," begins today. Face-to-face contact remains the top networking tool to reach business clients and professional ...
Theda C. Snyder - December 21, 2015As the new year approaches, a lot of firms ask their lawyers to prepare annual business or marketing plans. Even without that structure, it makes sense to take a step back to reflect and assess what has worked, what hasn’t and what should be ...
Sally J. Schmidt - December 7, 2015
Lawyers are hard-wired to be precise when writing and speaking. When practicing law they honor that precision rigorously. However, when it comes to interacting with their market, let’s just say their language discipline loses a lot of its rigor. ...
Mike O'Horo - December 3, 2015
To find more clients, stop thinking like a lawyer and start thinking like a small business owner: Evaluate your market, identify what you want to sell and advertise yourself effectively. To that end, remember that people who aren’t intimately ...
Anthony Johnson - November 13, 2015
Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them ...
Ruth Carter - November 11, 2015