This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013
Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...
The Editors - December 27, 2013
We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...
Sally J. Schmidt - December 16, 2013
Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online ...
Mike Ramsey - November 21, 2013I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...
Sally J. Schmidt - November 18, 2013
There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out ...
Bob Weiss - November 11, 2013
Every law firm needs to know who else is representing their clients and hottest prospects. The following five tools make it easier than ever for us to find out. None of the tools is 100 percent comprehensive or 100 percent accurate, not even the ...
Ann Lee Gibson and Amy Quintard - November 8, 2013
A couple of months ago, I wrote a post about the importance of showing up — how regular contact with people and building relationships keeps you top of mind so potential clients will call you when they need legal services. In that post, I ...
Ruth Carter - November 6, 2013
The most successful salespeople strongly believe that sales is a numbers game. In other words, you don't have to be an ace or a homerun king to be successful at business development. You just have to keep pitching and swinging in the general ...
Roy S. Ginsburg - October 30, 2013You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, ...
Sally J. Schmidt - October 22, 2013
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