When stalking canonical monsters, you get to pack light. For the most part, there’s only the one item you’ll need to finish the job, assuming you can get close enough, and can maintain your nerve. If you’re going to do a werewolf, you need a ...
Jared Correia - January 30, 2014
There's no getting around it. As a lawyer, you must be able to meet the gaze of everyone you speak to, and you should always make eye contact when addressing an audience. Easy to say, of course, but somewhat harder to execute. I’ve heard lots ...
Marsha Hunter - January 23, 2014
I will never forget the time an executive with a large international company told of his meeting with a law firm. He and a member of the in-house legal department had agreed to get together with three firm partners, at their request. After the ...
Sally J. Schmidt - January 20, 2014
In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...
Gyi Tsakalakis - January 6, 2014 This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013
Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...
The Editors - December 27, 2013
We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...
Sally J. Schmidt - December 16, 2013
Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online ...
Mike Ramsey - November 21, 2013I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...
Sally J. Schmidt - November 18, 2013
There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out ...
Bob Weiss - November 11, 2013
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