Law Firm Blog

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.

Will Hornsby | As quick-read, no-cost attorney blogs and social media posts have emerged to replace bar magazine articles and law review notes, we must keep in mind the limits imposed by our rules of professional conduct.

Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.