Law Firm Marketing Technology

Art Nikashin | The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They're the ones who know what’s working and do more of it.

Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.

With or without Gen AI, says Tom Elgar, lawyers who treat thought leadership as a core part of their client service will continue to own the spotlight.

Jessica Aries shares two plain-language AI prompts that can audit how visible you are in AI searches and show why more prospects don't convert when they land on your website.

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

If you’re a lawyer or marketing professional charged with marketing your law firm check out these top AI tools for lawyers.

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. A recent LinkedIn post ...

Annette Choti | How will these trends shape your 2025 marketing strategy?

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.