Niche Marketing

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Brian Greene | The idea of being a jack-of-all-trades is appealing, but we found our sweet spot really getting to know a specific industry.

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Interview | Immigration and divorce lawyer — and social media star — Marina Shepelsky. 

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.