Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.
Jay Harrington - February 24, 2020
Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.
Jay Harrington - January 28, 2020
Jay Harrington says if you want more business, build a narrowly-focused practice.
Jay Harrington - January 13, 2020
Jay Harrington says it's time to jump in and ride the podcasting wave.
Jay Harrington - November 20, 2019
Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.
Jay Harrington - June 13, 2019
Principles to keep in mind when building your personal brand through the content you produce and share.
Jay Harrington - May 28, 2019
Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.
Jay Harrington - September 18, 2018
Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.
Ruth Carter - September 12, 2018
You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.
Dustin Cole - August 27, 2018
Sign up for our free newsletter.
