Lawyer Social Media

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates ...

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract and convert new ...

Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on and you’ll have to figure out how to ...

Many lawyers create Facebook pages for their law firms because they know it’s something they "ought to do" for their online marketing. Set up website. Check! Write blog posts. Check! Have a presence on social media. Check! What often happens, ...

A year ago, we thought social media couldn't get any hotter as the marketing mode of choice for lawyers. Comparing results from the recent "Attorney at Work 2016 Social Media Marketing Survey" to last year's shows we may have been right. In our ...

Your prospects and clients are interacting daily on social media channels, regardless of your opinion on the matter. It’s time to get over yourself and invest a little time and money in this marketing platform, because it’s about your prospects ...

Social media marketing has, unfortunately, become the techno-version of "marketing by wandering around." It can be immensely time-consuming while producing an extremely low return. You can spend considerable time chasing down likes and followers ...

In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...

Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed to take the next step and contact ...