Lawyer Social Media

Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...

I did a speaking tour this spring that I called "The Undeniable Tour." It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the ...

The failure of most social marketing stems from categorizing the platforms as distribution channels — or in the same light as television, radio and newspapers. They are not. These are conversation channels. A place for the transmission of ...

Let’s run down some common misconceptions about social media, and rotate the conversation.

Misconception 1: “Oh No, My Privacy!” Revision: Connect Widely

“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...

If you want to find out what social media and can really do for you in the professional world, it’s time to pause and consider who the world sees when it looks at you through the online lens. Pull up the search window at Google.com. Type in your ...

It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has been made about search engine ...

If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on almost any topic you ...

Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are ...

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four ...