Law Firm Marketing

When it comes to self-promotion, are you your own worst enemy? Sometimes you just have to get out of your own way and simplify your thinking about establishing a public voice and a presence—be it via the traditional media, social media or a ...

If you are only using your LinkedIn profile as an online resume, then you're missing the boat! Merrilyn Astin Tarlton has five extremely useful tips for using LinkedIn to boost your business development.

Your email signature may be a tiny element in the scheme of your marketing, but it can be the most concise and consistent way to communicate who you are and where to find you. E-signatures have come so far in the past couple of years that email ...

Today’s idea, especially for small-firm lawyers, is this: revive your law school study groups. Not literally—your original classmates have long since moved on to other practices and careers. But set up a private study group with between five and ...

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Some people are born schmoozers and like nothing more than to meet and mingle at professional events. But for others, this is about as painful as watching a "Kardashians" marathon at gunpoint. If you fall into the latter category — and most of ...

How clients are choosing a lawyer. Sitting there, staring at the inside of your office door, and wondering how long you’ll have to wait before a new client strolls in? Stop it. To attract new clients, you need to set yourself apart from ...

Lawyers afraid to talk? No, it is not the punchline to a joke but, rather, the reality for more than you may think. Social anxiety expert Jonathan Berent, who has worked with more than 10,000 individuals, calls this fear of speaking “selective ...

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

While 90 million users may seem paltry relative to Facebook’s 500 million, LinkedIn offers a professional promise Facebook can’t touch: It can actually help you find and land a new position. In this two-part series, Wendy Werner gets you set up ...