Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
I confess that writing a post about ways to measure social media performance took some thinking, mainly because I don’t put much stock in the typical metrics, like follower count. Getting people to follow you is easy. Getting people to engage ...
Gwynne Monahan - June 22, 2012I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the ...
Ruth Carter - June 20, 2012When it gets right down to it, what lawyers do is all about clients. Those wonderful, awful, charming, annoying, challenging and gratifying people who actually pay you to do your work. So we are declaring it "This Business of Clients" ...
Roy S. Ginsburg - June 11, 2012
Well, really … why should he? I mean, knowing that people do things for their own reasons and not for yours, what’s in it for your partner to cross-sell you? Why should he introduce you to his client and promote you as someone who could help ...
Merrilyn Astin Tarlton - June 4, 2012Whether it's a special trip to meet a client or your daily commute, there's no doubt your travels will be sprinkled with 15-plus-minute periods of “bonus time.” Flight or traffic delays, late clients or other unexpected agenda disruptions that ...
Jason Womack - May 24, 2012Attorney at Work has been after me for a post about Klout. Try as I might, the drafts are snarky. I simply can't get past my mantra: Until Klout replaces my credit score, I pay it little attention. I say "little attention" because rarely a day ...
Gwynne Monahan - May 14, 2012Once you get comfortable with social media, you'll no doubt chuckle at your early days—including the etiquette quandaries and minor panic attacks. (Will they know if I unfriend them? What was I thinking with that profile picture? I didn't know ...
Joan Feldman - May 4, 2012Stop right there! Before you take step one to create your law firm's new website, pause to figure out what it is you really want your website to do—and who you want it to attract. Define your intended visitors as narrowly as possible. Do you ...
Andrea Cannavina - April 18, 2012Networking. You know you have to do it, but does the thought of engaging in endless awkward conversations at cocktail parties leave you cold? Does another round of seemingly irrelevant meetings of trade or civic or association groups make you ...
Roberta Montafia - April 12, 2012In part one of this two-part post, Jared Correia reviewed Google’s revised search protocol, represented as "Search Plus Your World"—how and why it works, and how to opt out if you prefer to keep your social media and search functions well ...
Jared Correia - April 3, 2012
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