Law Firm Marketing

How clients are choosing a lawyer. Sitting there, staring at the inside of your office door, and wondering how long you’ll have to wait before a new client strolls in? Stop it. To attract new clients, you need to set yourself apart from ...

Lawyers afraid to talk? No, it is not the punchline to a joke but, rather, the reality for more than you may think. Social anxiety expert Jonathan Berent, who has worked with more than 10,000 individuals, calls this fear of speaking “selective ...

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

While 90 million users may seem paltry relative to Facebook’s 500 million, LinkedIn offers a professional promise Facebook can’t touch: It can actually help you find and land a new position. In this two-part series, Wendy Werner gets you set up ...

Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...

When you’re working and actively networking, you have constant opportunity to update and revise your biography. But it’s all too easy to let your resume lie fallow at the bottom of a desk drawer between job searches. Not a good idea. Most people ...

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Overwhelmed? Breaking through the inertia is as simple as choosing one thing and making it your new habit, etched in stone.

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...