Law Firm Marketing

Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...

When you’re working and actively networking, you have constant opportunity to update and revise your biography. But it’s all too easy to let your resume lie fallow at the bottom of a desk drawer between job searches. Not a good idea. Most people ...

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Overwhelmed? Breaking through the inertia is as simple as choosing one thing and making it your new habit, etched in stone.

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...

Okay. Really. You know you've got to get more aggressive about bringing in new clients. As Mom used to say, "Those bills aren't going to pay themselves!" But where to start?