Law Firm Marketing

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Bull Garlington | All the worst handshakes and how to handle them.

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

With the divisive nature of politics and the volatility of social media, deciding when and whether to comment can get tricky. Tips from Katie Barnard.

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Jay Harrington | Clients are buying based on a promise you’ll deliver in a high-stakes matter, which is why trust is so vital.

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.