Law Firm Marketing

Why not make your rate increase letter an opportunity to communicate clearly and confidently about where clients' money is going?

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Your marketing strategy will be more effective if you follow these brainstorming guidelines.

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the ...

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.