Law Firm Marketing

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the ...

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.