Law Firm Marketing

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Karin Conroy | If you stop at SEO, you’re cheating yourself out of the opportunity to convert more visitors into loyal, longtime clients.

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Sally Schmidt | With all the talk of change, it can be easy to lose sight of the fundamentals. Here are five law firm marketing strategies that are always good ideas, but especially now when the world is upside down.

Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.