Law Firm Marketing

Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.

Ruth Carter wants you to read these four books before opening a law firm — and she shares two top 10 lists from lawyers around the web. Jay Foonberg’s “How to Start and Build a Law Practice” has long been the go-to book that many ...

Options for designing and printing business cards online are better than ever.

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

A smart law firm growth strategy will help you move from survival mode to building mode. Key Takeaways As a solo law firm, you are small but mighty — able to run a lean business operation, offer customized and competitive pricing, and outperform ...

You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of “LinkedIn for the Savvy Executive: Promote Your Brand ...

Tips for creating a successful family law practice — and handling a work life chock-full of domestic drama without burning out.

Catch up on readers’ favorite tech tips, marketing ideas and law firm management articles of the year.

Deb Feder | A solid book of business is built on honest, curious conversations that move your relationship with your client toward a 'thinking partnership.'