Law Firm Marketing

should your law firm be on TikTok? 4 questions to ask
Should My Law Firm Be on TikTok? Questions to Ask Before Adopting Any Social Media Platform

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

Marin McCall - January 19, 2025
maze with arrow lawyer marketing plan
The ‘Keep It Simple, Stupid’ Lawyer Marketing Plan

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...

Roy S. Ginsburg - January 16, 2025
client visits
Mastering Client Visits: Essential Tips

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Sally J. Schmidt - January 16, 2025
lawyer client conversations
Client Conversations: You’re Not Bugging Your Clients If You’re Providing Value

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

Jay Harrington - January 15, 2025
first-year associate
17 Things I Wish I Knew as a First-Year Associate

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...

Jay Harrington - January 10, 2025
law firm business development coaching
5 Reasons Law Firm Coaching Is More Important Than Ever for Business Development

Business development coaching can help lawyers meet their goals for both short- and long-term success.  When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and ...

Jennifer Griffin Scotton and Jill Huse - January 8, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - January 8, 2025
Asking for Business
Asking for Business: The Art of Business Development for Lawyers

Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.

Jay Harrington - January 8, 2025
opening a law firm
Books Every Lawyer Must Read Before Opening a Law Firm

Ruth Carter wants you to read these four books before opening a law firm — and she shares two top 10 lists from lawyers around the web. Jay Foonberg’s “How to Start and Build a Law Practice” has long been the go-to book that many ...

Ruth Carter - January 7, 2025
law firm business card
Tips for Designing and Printing Your Law Firm Business Cards Online

Options for designing and printing business cards online are better than ever.

Joan Feldman - January 7, 2025
envelope

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