Law Firm Marketing

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

Website trends have shifted dramatically over the past year, driven by the rapid rise of AI and evolving user expectations.

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...

Business development coaching can help lawyers meet their goals for both short- and long-term success.  When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and ...

Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.