Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.
Mark Homer - February 18, 2020Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.
Ruth Carter - February 5, 2020Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.
Jared Correia - February 2, 2020Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.
Bull Garlington - January 30, 2020It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.
Susan Kostal - January 29, 2020Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.
Jay Harrington - January 28, 2020It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.
Mark Homer - January 27, 2020Jay Harrington says if you want more business, build a narrowly-focused practice.
Jay Harrington - January 13, 2020The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.
Andrea Cannavina - December 13, 2019Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...
Sally J. Schmidt - December 12, 2019