Law Firm Marketing

In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.

Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.

Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Kim Lozano says writing well means learning to rewrite well. First, step away.

New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.