Law Firm Marketing

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Every lawyer should create, claim and verify their Google My Business listing. Not sure how? This post is here to help.

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Ruth Carter provides a glimpse inside the legal author world.

Checklist | Stay on top of what's being said about you online. Here are action steps for effectively managing your online reputation

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.

Here’s how a conference can be a source of new topic ideas and a way to maximize your investment in speaking or attending.

In this timely new book, Amy Timmer and Matthew Cristiano describe how episodic "60-minute" mentoring works — and you can use it to become a better law student, lawyer and colleague.