Law Firm Marketing

You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...

More than once recently, I have consulted with a client and heard stories of their contact with other lawyers who work in my field. Sometimes their stories confirm that I am giving similar advice, but sometimes I am appalled at what I hear about ...

Most lawyers make marketing and business development more complicated than needed. Developing new business — and keeping clients — isn’t rocket science. In fact, it’s as simple as ABC.

OK, for starters, don’t panic. I know the idea of bringing in clients can be daunting. Secretly, most associates seem to feel that success in this area is either unlikely or impossible. Most associates want to have their own clients, but ...

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...

"Always bear in mind that your own resolution to succeed is more important than any other."  — Abraham Lincoln. Abe Lincoln knew that success begins and ends with your own resolve. Today's inspiration for your New Year's resolution ...

Just a few more days until 2016 takes a walk, leaving a blank slate for you to make your very own. Pressure's on! But we've brought you some help. All this week, more than a dozen legal industry experts are sharing their best suggestions for ...

Now that the gift-giving is over, we set to work planning for 2017. For a little perspective to start your new year, we asked a cadre of law practice management experts, “What's the single resolution you recommend for practicing lawyers in ...

For our annual "Merry Marketing Marathon," we Look back over the past year and select a handful of your favorite digital marketing posts. Light up your thinking for the coming year's marketing strategy with a thoughtful read of these five.

Today the Merry Marketing Marathon continues with a powerful answer to bloggers' biggest question: "What should I write about today?" Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives ...