About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.
Mike O'Horo - December 8, 2016Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information in a simple Excel chart. My bible starts, “In the ...
Susan Kostal - December 1, 2016Lawyers have a lot of questions about how to develop new business. Once they start working with a client, however, the question often becomes, “How can I expand the business?” The simple fact is that clients want to work with lawyers ...
Sally J. Schmidt - November 29, 2016
Attorney at Work readers always get the first look at Bob Denney’s annual “What's Hot and What’s Not in the Legal Profession” report on trends in the business of practicing law. Which practice areas are heating up or cooling off? Take a ...
Bob Denney - November 28, 2016
Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, Match.com and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of ...
Dan Lear - November 22, 2016
Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...
Jay Harrington - November 15, 2016
You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...
Merrilyn Astin Tarlton - November 14, 2016
Many refer to the 2008 economic meltdown as the "Great Reset." For law firm business development, it’s healthy to embrace that as a literal expression. The law business was reset from a seller’s market, characterized by demand exceeding supply, ...
Mike O'Horo - November 7, 2016
Now that all lawyers and firms are publishers, the demand for quality content has never been greater. And yet serious obstacles remain. How do you feed the publishing beast when you don’t have time to write (or don’t want to waste billable hours ...
Susan Kostal - November 1, 2016I’ve noticed that the best rainmakers usually have really good legal administrative assistants (LAAs), and these lawyers are generally very good at engaging their LAAs in activities to nurture existing client relationships and even develop new ones.
Sally J. Schmidt - October 26, 2016
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