I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference ...
Joan Feldman - September 23, 2016
I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...
Ruth Carter - September 21, 2016
Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"
Aleisha Gravit - September 12, 2016
You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab ...
Tom Dunn - September 2, 2016
There are so many different ways to push marketing content out into the world. Some are brought to you by the wonders of the internet. Others require your in-person participation. Some are free, requiring nothing beyond the creation of ...
Susan Kostal - August 31, 2016
In just a couple of weeks, the adrenalin kick is going to hit you. It never fails: Fall's arrival means it's time to get learning. Sure, you could try your hand at letterpress, or craft beer appreciation or even "Boot Camp Fit" classes (so ...
Joan Feldman - August 12, 2016This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...
The Editors - August 9, 2016
Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being ditched. (I’ll ...
Mike O'Horo - August 8, 2016
Few attorneys are eager to step away from client work to find new business, yet it’s an essential part of your practice. Since you must invest the time, what’s the best way to get the most from your effort? A new research study identifies ...
Lee Frederiksen - August 4, 2016
In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. Both people and careers ...
Wendy Werner - August 2, 2016
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