Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...
Mark Beese - January 3, 2017
"Always bear in mind that your own resolution to succeed is more important than any other." — Abraham Lincoln. Abe Lincoln knew that success begins and ends with your own resolve. Today's inspiration for your New Year's resolution ...
The Editors - December 29, 2016
Just a few more days until 2016 takes a walk, leaving a blank slate for you to make your very own. Pressure's on! But we've brought you some help. All this week, more than a dozen legal industry experts are sharing their best suggestions for ...
The Editors - December 28, 2016
Now that the gift-giving is over, we set to work planning for 2017. For a little perspective to start your new year, we asked a cadre of law practice management experts, “What's the single resolution you recommend for practicing lawyers in ...
The Editors - December 27, 2016
For our annual "Merry Marketing Marathon," we Look back over the past year and select a handful of your favorite digital marketing posts. Light up your thinking for the coming year's marketing strategy with a thoughtful read of these five.
The Editors - December 23, 2016
Today the Merry Marketing Marathon continues with a powerful answer to bloggers' biggest question: "What should I write about today?" Recently I stumbled on a simple way to alleviate this problem. I started a Word document that lives ...
Ruth Carter - December 20, 2016
It’s barely a week until Christmas — and that means it is time for our annual “Merry Marketing Marathon.” This year, we focus on all things digital — serving up some of the most-read, most-shared posts on social media, ...
Nicolas Gomez - December 19, 2016
This year, Attorney at Work's annual "Merry Marketing Marathon" focuses on all things digital. Just ahead of the holidays, we are publishing some of the year's most popular posts on social media, video, blogging and more. Consider it our gift to ...
The Editors - December 19, 2016
Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...
Merrilyn Astin Tarlton - December 15, 2016
About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships.
Mike O'Horo - December 8, 2016