Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.
Jay Harrington - March 25, 2020
Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.
Jay Harrington - February 24, 2020
Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.
Jay Harrington - January 28, 2020
Jay Harrington says if you want more business, build a narrowly-focused practice.
Jay Harrington - January 13, 2020
Jay Harrington says it's time to jump in and ride the podcasting wave.
Jay Harrington - November 20, 2019
Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.
Stefanie Marrone - October 3, 2019
Kim Lozano says writing well means learning to rewrite well. First, step away.
Kim Lozano - September 9, 2019
New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.
The Editors - September 4, 2019
Infographic | Ari Kaplan's nine ways to get more out of getting published.
Ari Kaplan - August 16, 2019
Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.
Emily Brooks - July 19, 2019
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