A number of years ago, a good friend shared what he considers the "magic business development pill." It's simple. There are only two ingredients: 1) Make your conversation all about the client or potential client) and keep it about them; and 2) Show up with great frequency. According to my friend, keep repeating these steps and everything will work out.
September 19, 2017 0 0
                        There’s no denying it: Lawyers have the highest behavioral impairment rate of any profession. Research has shown it, and it is spotlighted in the media, as in a recent New York Times feature on a lawyer who tragically spiraled into addiction behind closed doors. The same innate drive and problem-solving skills that make a good lawyer also enable some to present as “high-functioning,” while they successfully conceal addiction for as long as decades. Meanwhile, as with any chronic, progressive disease, it worsens until the lawyer’s behavior and capabilities deteriorate. The good news is once the problems are acknowledged, our community can join together to help remedy them.
Originally published September 15, 2017
                        Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have a competitor within walking distance, listen up. This one’s for you. Everyone wants to rank better in Google's Local Maps because the traffic converts at an extremely high rate. And, naturally, law firms want to know how they can get more map visibility. Unfortunately, it’s not a clear-cut science.
Originally published September 14, 2017As a lawyer and businessperson, you have two jobs in one. Some of us, including me, add the job of professional speaker to our already teeming calendars. Maybe you've considered taking on some speaking gigs yourself. What's a typical day in the life of a lawyer-speaker? The best way to explain it is to share the typical course of events for speaking at a conference, using my recent experience with Content Marketing World.
Originally published September 13, 2017
                        If you're like most lawyers, you recycle text from other documents a lot. But cutting-and-pasting is a frequent source of formatting disasters in Microsoft Word. Instead of always using CTRL-V to paste, take an extra split second to preview your paste result so you can move on with your editing faster. Here's a quick video tip.
Originally published September 12, 2017Some words sound like they mean one thing when they actually mean something very different. Using one of these false friends incorrectly could cause you a problem. But It Sounded Right … The term “false friends” traditionally refers to words in a foreign language that sound like English words. If you want a drinking glass in France, don’t ask the server for “glace;” you might get a glass, but it will be filled with ice, the translation of “glace.” You really will be embarrassed if you use the Spanish “embarazada” to mean embarrassed because it actually means “pregnant.”
Originally published September 11, 2017
                        In the following, I hope to convince deeply professional, widely respected, well-educated, multi-degreed grown-ups to doodle. Doodling may be the very last activity you'd look to for improving your productivity, uncorking your creative genii and deepening your listening skills. You are already — just three long sentences into this post — rolling your eyes so hard your hat fell off. But stay with me. There’s science. There’s history. There are famous people.
Originally published September 9, 2017
                        You’ll have heard by now that the robots are coming for you. First, they’ll take your job. Then, your home and family. Next, your car. And, just when you think it’s over, that’s when they swipe your favorite coffee mug. The robot thing gets a lot of media coverage but, in terms of what lawyers concern themselves with, it’s not so much that a robotic replica will one day be doing your job as a lawyer; it’s more like intelligent devices and systems will slowly eat away certain aspects of your job until there’s too little left on the bone for you to make a viable living. In the interim, there are some things you, as an attorney, can do to forestall the coming robot apocalypse.
September 8, 2017 0 1
                        Growing law firms need cash, but cash can get tight. All firms should have access to reserve cash, such as a line of credit, but applying for a loan can be nerve-wracking — especially when bankers start throwing out unfamiliar terms. To help with your next loan, here are seven banking terms defined in plain English. Armed with these few phrases, you should be able to hold your own in any loan discussion.
Originally published September 7, 2017
                        You may find people taking pictures of their device screens with their own (or other people’s) phones. Don’t do that. There’s an easier way. Instead, investigate your device’s built-in ability to take screen shots — also known as screen grabs or screen captures.
September 6, 2017 0 0