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Enterprising Lawyer

Enterprising Lawyers: Avenue4’s Janine Goodman and Marc Lindsey

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one — you may even be an enterprising lawyer yourself! Meet lawyers Janine Goodman and Marc Lindsey, co-founders of Avenue4 LLC, a (non-legal) firm focused on advising clients with Internet assets on how, whether and when to enter the Internet Protocol version 4 (IPv4) market. Once in the market, Marc and Janine help them find buyers for their assets. Their clients are predominantly Fortune 500 companies that hold large supplies of unused IPv4 numbers. Is this NewLaw? Sure sounds like it to us! ... READ THE REST

Originally published April 8, 2015
Last updated October 16, 2018
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The Big Three Internet Marketing Activities for Lawyers

“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the foundation of your law practice's marketing plan. Website. Face it, you barely exist as a professional without a website. Prospects and clients must be able to find you, and the first place they will look is the web. Will you let others’ websites define you, or will you define yourself? The first step in your marketing plan must be creation of your website.

Originally published April 7, 2015
Last updated April 26, 2018
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Take the Guesswork Out of Flat Fees

Hourly billing actually did not become of age in the legal profession until the 1950s, after a series of reports showed that firms that charged by the hour were more profitable than those that charged on the basis of the service sold. Those lawyers who kept accurate time records and billed by the hour made more money. Go figure. Here we are, 60 years later, trying to figure out if flat fees are — or can be — more profitable than the hourly billing system. The focus is shifting away from hours and cost toward value, transparency and improved collaboration between lawyer and client. With so many inherent problems with hourly billing, a good question to ask is: Why continue with it when there are other pricing options — like flat fees? While flat fees are certainly getting a lot of attention, hourly is still the preferred method of billing. But with the rise of the entrepreneur lawyer, legal technology and a more sophisticated legal consumer, flat fees may become the new normal for legal billing in the near future. If you are ready to try flat-fee billing, here are some questions to consider.

Originally published April 3, 2015
Last updated December 10, 2019
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Two Ways to Upgrade a Lawyer’s Network

A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish you had started planting the seeds of opportunity earlier — but as a new lawyer, you didn't have the expertise or network to make traditional marketing activities fruitful. It's a conundrum that can't be solved by attending more bar association events or cocktail mixers. Instead, try using these two strategies to upgrade your network and identify better business opportunities. ... READ THE REST

Originally published April 2, 2015
Last updated November 11, 2019
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Social Media Marketing

Anatomy of a Tweet: How to Get the Most Out of Your 140 Characters

Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are there. More importantly, consumers are increasingly turning to social media channels when evaluating purchasing decisions — even legal services. Plus, clients control more of the purchasing journey than ever before — often, by the time they reach out and contact you, they’ve already decided to retain your services. Therefore, it’s become imperative that you remain top-of-mind by communicating, engaging, building trust and establishing relationships with the people who could someday become your clients. But on a platform where more than 500 million messages are sent every day and the average lifespan of a tweet hovers around 18 minutes before it disappears into a void of cat pictures and TV show spoilers forever, how do you make sure you’re getting return on your social media investment? ... READ THE REST

Originally published April 1, 2015
Last updated April 13, 2018
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Just Passed the Bar: Want to Go Solo?

You’ve finished law school and passed the bar. Now the youthful energy that carried you through six, seven or eight years of higher education needs to focus on paying the bills. If you are like many new attorneys, you are carrying six figures of debt on your back. So what if you’re part of a trend? […]

Originally published March 31, 2015
Last updated April 20, 2021
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How Automated Calendaring Can Limit Malpractice Risk

Calendar management continues to be a major source of anxiety among legal professionals — with good reason. Calendar-related errors are the leading cause of malpractice actions against lawyers, accounting for more than a full third of all malpractice claims. Missed deadlines, filing dates, and court appearances attributed either to procrastination, failure to maintain an up-to-date calendar, or user error when adding calendar entries can be incredibly costly for law firms, with the average malpractice claim in the some states costing as high as $100,000. Malpractice claims hit small firms particularly hard — according to the most recent Profile of Legal Malpractice Claims study prepared the ABA Standing Committee on Lawyers' Professional Responsibility, more than 70 percent of all claims are filed against firms with five or fewer attorneys. ... READ THE REST

Originally published March 30, 2015
Last updated October 16, 2018
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T-Rex with open mouth jerks at work

When You Find Yourself in a Hole

“I don't know what to do!” he cried. “Now we're forming committees to make decisions.” I had listened to his travails for the last year as his firm slowly moldered. Morale was bad, profits had slipped down over time, senior partners had become unhappy with their compensation, and the firm's reputation had taken a couple of hits.

Originally published March 26, 2015
Last updated December 20, 2020
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Social Media

Getting Real: Four Social Media Lessons

Gabriel Cheong started his own law firm straight out of law school. One year later he purchased the law firm where he once interned. Now Gabriel runs Infinity Law Group while blogging, tweeting and marketing his firm. He'll be one of four speakers participating in this year's "Lightening Round: Avvo Success Stories" May 13 at Lawyernomics 2015. We asked him to share some hard-earned lessons he's learned using social media for his family law practice. Unless you’re willing — and financially able — to employ someone to coordinate all of your law practice's social media, chances are you’re doing it yourself, when time allows. I'm a lawyer, not a social media "expert," though I have worked with some so-called experts for my firm. Here's what I’ve come to realize about using social media for your law firm. ... READ THE REST

March 25, 2015 0 1
lean law practice in the cloud

Five Tips for Running a Lean Law Practice

We’ve all seen how technology can help level the playing field, allowing smaller firms and solos to compete with larger rivals, and scale quickly to meet clients' needs. That’s good news for small firms and clients alike. But just because a firm is small doesn’t make it lean — or mighty. Too many lawyers stick with the old ways of doing things simply because it’s familiar. Here are tips for running a lean law practice, rethinking how you can provide the most value to your clients, in the most productive way. 1. Focus on the practice of law — not on IT. Of course, you’re focused on providing counsel and service, not on IT. But the trap many "would-be" lean lawyers fall into is overthinking the role technology should play in their practice. ... READ THE REST

Originally published March 24, 2015
Last updated October 21, 2019
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