How to Use Marketing Automation to Drive Business B

Legal Ethics and Professional Responsibility

What’s in a Law Firm Name?

Sometimes a law firm name tells us a lot. A firm name composed of three guys, some of whom may have passed on, tells us the firm has been around for a while. "The Divorce Clinic" tells us what they do. If you need help with a merger, don’t ...

William Hornsby - April 9, 2012
Young professional looking at question mark melater

Did You Say ‘Yoots’?

I arrived early for the deposition but somehow, in his mind, I was late. I was also young. This angered him. I went to shake his hand, but his arm never moved. Rather, he looked me up and down and sarcastically said, “Great, looks like we’re ...

William Melater - January 26, 2012

Can’t We Just Do Lunch?

You don’t need a coach to tell you that taking a partner or client to lunch is a great way to forge and further business relationships. But a recent—and for me, jaw-dropping—conversation with some women associates got me thinking there may be ...

Ellen Ostrow - January 3, 2012
T-Rex with open mouth jerks at work

Hey, Old Guys!

There's a scene in the movie "Men in Black" when Will Smith's character tries unsuccessfully to get the attention of his bosses, and finally succeeds when he bellows “Hey, Old Guys!” That's a familiar scene around my firm. No, I don't mean we ...

Otto Sorts - October 13, 2011
T-Rex with open mouth jerks at work

High Five the Legal Profession

When my kid played soccer, there was a ritual at the end of every game. Each team would line up single-file, facing in opposite directions, then walk by the entire other team and slap each kid’s hand as a show of good ...

Otto Sorts - September 20, 2011

Can I Say That? Part Three

What do you say when people ask you what you do? And can you say it in a way that doesn’t alarm the ethics police? In this third installment in his marketing ethics series, Will Hornsby explains some of the stickier points of networking, ...

William Hornsby - August 17, 2011

Can I Say That? Part One

When is it okay to boast about your professional accomplishments online? Say, in blog posts or tweets? And what about in your firm biography, Google profile and listing? Will Hornsby explains some of the stickier rules ...

William Hornsby - August 3, 2011

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