Did you know there’s a free web space available to every law firm, from solos to megafirms, waiting for you to stake your claim? Google, the Search Engine ruler, provides space at Google Places to host information about your law firm—and this ...
Vivian Manning - September 26, 2011Online advice and recommendations are proving as important as personal word-of-mouth referrals, and a new study from Cone shows the former can derail the latter. Most people will rely on online information as confirmation before ...
Bob Weiss - September 21, 2011Since we couldn't all be there yesterday at the Legal Marketing Technology Conference/West, we asked David King Keller and Jane Shahi to be our eyes and ears. For this week's Friday Five, they report on their favorite marketing tips and ...
David King Keller and Jane Shahi - September 16, 2011The cloud is no longer a new, fuzzy idea. Lawyers in masses are adopting cloud computing technologies to power their firms, leveraging browser and mobile app-based services. But which products are emerging as the leaders, the can’t-do-without ...
Larry Port - September 13, 2011Many lawyers use personal accounts on social media platforms to market themselves and their practices. But who else are you unknowingly marketing when you use social media? The addition of social ads default settings within two of the major ...
Jared Correia - September 7, 2011You've spent hours working on that court filing or contract, getting everyone's feedback (electronically and otherwise) and polishing your prose. Before you attach that Microsoft Word file to an outgoing email to your client or co-counsel, ...
Deborah Savadra - August 31, 2011If you really want to know what’s going on with technology in law practice, you get yourself to the annual conference of the International Legal Technology Association (ILTA). That’s just what InsideLegal’s Jobst Elster has ...
Jobst Elster - August 26, 2011Let's say you have a meeting scheduled with your client to review an important time-sensitive document. Moments before, your client calls to cancel because she's caught at home during a snowstorm. At one time, you would have had no choice but to ...
Vivian Manning - August 4, 2011Every few weeks we try to catch up with our Attorney at Work Advisors—a sometimes difficult task with these hardworking superstars! But some of them are well-known bloggers, so for this week’s Friday Five we’re recommending that you ...
The Editors - July 29, 2011A huge percentage of your audience—whether prospective clients, your referral network or prospective employees—now view your firm website via a smartphone screen. In fact, by 2013, mobile web usage will be more common than any other medium. That ...
Jeffrey Morgan - July 28, 2011