There is an old folk story that makes a fine metaphor for client development. In the tale, hungry strangers (read: the law firm client team) facilitate the people of a town (the team’s clients) giving them food (solving a problem and ...
Mike O'Horo - April 19, 2017
If you’re a solo practitioner or in a small law firm, you are likely a slave to your smartphone, making sure clients can always reach you. As the managing partner at a small firm, I found it increasingly difficult to keep up with my clients' ...
Steven Palermo - April 14, 2017A big part of a lawyer’s role is negotiation, and that means numbers. A lawyer has to be able to calculate the value of whatever is being negotiated. Case evaluation is part art and a lot of math. Pulling a number out of the air and hoping the ...
Theda C. Snyder - April 12, 2017This is something old-school lawyers say a lot: "Your best sources of referrals are your existing clients." And, for word-of-mouth, referral-based law firms, it’s probably true that referrals from other lawyers or from existing clients are 1-2. ...
Jared Correia - March 23, 2017
You’re at Fancy Restaurant with Super Important Client and the senior partner. There are three forks, two spoons, four glasses and a tiny little dish with a tiny little knife that you assume is for the table elf. You’re reading the menu, ...
Bull Garlington - February 27, 2017
Every leader needs feedback. (Some need a little too much!) But, truly, how can you do your job without an understanding of what is going on in the lives of those impacted by your work? In the case of a lawyer, I’m thinking, of course, of your ...
Merrilyn Astin Tarlton - February 3, 2017Lawyers have a lot of questions about how to develop new business. Once they start working with a client, however, the question often becomes, “How can I expand the business?” The simple fact is that clients want to work with lawyers ...
Sally J. Schmidt - November 29, 2016
Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, Match.com and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of ...
Dan Lear - November 22, 2016
You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...
Merrilyn Astin Tarlton - November 14, 2016
Email may be good for maintaining a relationship, but it is not good for building one. Both email and texting are fast, convenient and essentially allow nonstop 24/7 communication. The downside is they are easily misinterpreted — and emails ...
Michael Baker - October 12, 2016