Search Result For: marketing
Anyone who's seen movies like "The Terminator," "Minority Report," "Ironman" and beyond has seen the marriage of technology and fashion. There’s a giant laundry list of wearable gadgets that grace the silver screen. ...
Chelsey Lambert - May 12, 2014What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are turning to "B2B" firms for marketing ...
John Simpson - May 8, 2014Every lawyer needs a good network. With fellow lawyers, yes. But you need lots of other people in your network as well. And not just because it's a source of good new business. Smart lawyers draw on (and give back ...
Merrilyn Astin Tarlton - May 7, 2014Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, ...
Jared Correia - May 6, 2014I've got good news and ... er, weird news. First the weird: Whether you like it or not, you have become a media outlet. If you don't believe me, think for a minute about all the stuff — pictures, posts, emails, ...
Merrilyn Astin Tarlton - May 2, 2014Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do for their clients, they have ample ...
The Editors - May 1, 2014Let's say you're an average Joe who needs to find a local lawyer. Finding the right one can certainly be a difficult quest. Where do you start? Many might think a person's automatic first step would be to ask a few ...
The Editors - April 23, 2014It’s simple math, actually. You can fiddle around with yearly billables expectations, “pieces of the pie” and annual hourly rate adjustments — and even stop stocking free coffee in the break room. But your ability ...
Merrilyn Astin Tarlton - April 22, 2014Question: “After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” What should I do? How ...
The Editors - April 15, 2014The best way for potential clients to gauge chemistry and competence — short of meeting you in person — is by watching you in an online video. With a mere tap on their tablet or smartphone, they can get up close and ...
Drew Keller - April 10, 2014Sign up for our free newsletter.