This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. ...

The marketing objective is to get clients. The cybersecurity objective is to keep your data safe. Those two objectives are often at odds with one another.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Of all the marketing tools for lawyers, video is the most engaging — and the best at helping you project professionalism and competence. Of all the marketing tools for lawyers, video is the most engaging — and one ...

Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new ...

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

Walter McCorkle | At long last, you have free time to focus on business development activities. Here's your checklist.

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Consider these five factors, when it's time to hire a law firm's first marketing or business development professional.