Daily Dispatch

Awards Season: Compete for a Little Attention

If you think winning the game doesn’t get you a media attention, just contemplate the name “Tim Tebow” for a few seconds. Yep. Everyone loves a winner. (Or someone who loses spectacularly!) Fortunately, in the world of enterprising lawyers, you ...

The Editors - January 20, 2012
How to Behave in the Online World

Andrea Cannavina has advice on how to be in this strange land of the internet, without being a stranger.

Andrea Cannavina - January 19, 2012
SWOT Analysis: Assess Your Marketing Position

The start of a new year—along with pretty much any other date—is a good time to assess your marketing position and plan for the future. What's going well? What isn't? And how to distinguish critical information from the superfluous? One ...

Theda C. Snyder - January 18, 2012
Five Powerful Things You Probably Aren’t Doing With LinkedIn

The grumpy Gus in the crowd who resists creating a simple LinkedIn profile would be blown away by all the things you can do with this most popular of professional social networks. But you, savvy user that you are, are probably still overlooking ...

The Editors - January 13, 2012
Short Sale: Small Content is the Future Present

Short is the new black. In a society where each and every one is frenetic, overworked and overwrought, the most effective marketing, then, is compact and to-the-point. But, even if you can write it, they will not come unless you choose the most ...

Jared Correia - January 12, 2012
Top iPhone and iPad Apps for Lawyers

If you're a smartphone or tablet user—veteran or newbie—you know there's nothing better than a delicious new list of apps to explore. It was pretty great, then, when National Purchasing Partners and Verizon offered to share their brand-new list ...

Joan Feldman - January 10, 2012
Bad Networking Ain’t Networking

“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...

John H. Snyder - January 9, 2012
Wise Up Before Value Billing

So many say “just do it” when discussing "new normal" pricing strategies in the legal market. The thinking is that you should just pick a number that meets a client’s value proposition and go with it. While the simplicity of this is compelling, ...

Toby Brown - January 5, 2012
Can’t We Just Do Lunch?

You don’t need a coach to tell you that taking a partner or client to lunch is a great way to forge and further business relationships. But a recent—and for me, jaw-dropping—conversation with some women associates got me thinking there may be ...

Ellen Ostrow - January 3, 2012
Celebrating the Year’s Best Ideas

As 2011 draws to a close, we bring you the biggest hits from Attorney at Work’s first year—in the form of two great downloads and two collections of posts by some of our most popular authors. Here’s your opportunity to catch up on ...

The Editors - December 28, 2011
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