Daily Dispatch

Marketing with a Purpose: Set Objectives

I recall a lawyer friend of mine telling me with excitement that he had been successful in setting up lunch with an assistant general counsel of a target company. Afterward, when I asked what he had accomplished, he said, “We had lunch.” My next ...

Sally J. Schmidt - March 27, 2017
Referral Madness! Stay on Top of Staying in Touch

This is something old-school lawyers say a lot: "Your best sources of referrals are your existing clients." And, for word-of-mouth, referral-based law firms, it’s probably true that referrals from other lawyers or from existing clients are 1-2. ...

Jared Correia - March 23, 2017
boost your productivity
Believing in Your ‘Why’ Can Lead to Joy

I'll begin by pulling the Band-Aid off quickly: After 15 years, I'm leaving the e-discovery space. For those who know me, this will come as a really big surprise — especially given my longtime social media moniker "eDiscovery Gold.” In truth, ...

Daniel Gold - March 22, 2017
rainmaker lawyer
Do You Deserve Business Development Training?

Having your own clients and business has long been characterized as “critical” for lawyers in firms of any size. Now that’s elevated to the survival level. The days of paternalistic law firms maintaining client-less lawyers at their long-time ...

Mike O'Horo - March 21, 2017
multitasking
Business Development: Help Yourself by Helping Others

“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long tradition that deems it unseemly for lawyers to talk about their accomplishments, ...

Merrilyn Astin Tarlton - March 20, 2017
Whisky vs. Whiskey: Boozy Grammar Matters

If you're a word nerd, the use of "whisky" and "whiskey" in my recent post, "How to Order Whisky for Your Boss — Like a Boss" may have given you an aneurysm. I feel ya. But it was all well and proper as those are separate spirits, not the same ...

Bull Garlington - March 17, 2017
Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? "But it seems daunting," you say. "I don’t ...

Tim Baran - March 16, 2017
2017 Social Media Survey
2017 Survey Results: Lawyers’ Use of Social Media for Marketing

Facebook continues to gain fans in the profession, according to Attorney at Work's 2017 Social Media Marketing Survey, conducted in February. This is the third year we've asked lawyers about their social media habits, preferences and attitudes, ...

The Editors - March 15, 2017
one of a kind with apples Bullied
To Build Your Personal Brand, You Must First Embrace Discomfort

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Building a successful personal brand ...

Jay Harrington - March 14, 2017
How Lawyers Should Use Social Media in 2017

Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...

Gyi Tsakalakis - March 13, 2017
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