Big firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question.
“Can she bring in clients?”
Help has arrived — just in time for fall — in the form of our newly updated e-zine. “Build It! The Law Firm Associate’s Guide to Business Development” is packed with practical advice for new lawyers from Attorney at Work’s top contributors and best-selling book authors. You’ll find expert advice to help you:
- Figure out what to do NOW about marketing
- Locate your inner networker — and successfully work the room
- Avoid common mistakes
- Build your image
- Develop rewarding relationships
- Recover from setbacks
- Show them you’re a keeper!
Download Your Free Copy
“Build It” is packed with tips for developing a successful law practice from year one, along with links to dozens of marketing articles and resources. Some of the features you’ll find inside include:
- Business Development Starters for New Associates by Sally Schmidt
- 17 Things I Wish I Knew as an Associate by Jay Harrington
- 20 Legal Marketing Maxims by Bob Denney
- Laying the Groundwork for Effective Networking by Teddy Snyder
- How to Ask for Business? Ask the Experts from the Legal Marketing Association
- Keep Your Referral Sources Vibrant by Mike O’Horo
Download your copy of “Build It!” here. As always, it’s free to anyone who subscribes to Attorney at Work.
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