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Digital Marketing

rainmaking at conferences

Rainmaking at Conferences: Easy Tips for Connecting With New People

You may be skeptical about the payoff of networking at events, says Roy Ginsburg, but betting on the longshot can pave the way for opportunities. Here are easy tips for even the biggest introvert.

Roy S. Ginsburg - June 17, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
website performance with beautiful design and functionality

Boost Your Website’s Performance With Better Design

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.

Karin Conroy - June 11, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019
How to be a thought leader

How to Become a Thought Leader

Principles to keep in mind when building your personal brand through the content you produce and share.

Jay Harrington - May 28, 2019
Google Local Search Trends Nifty Law

The State of Legal Marketing: Local Search Trends for Law Firms

What matters most for lawyers when it comes to performing well in Google local searches?

Mike Ramsey - May 21, 2019

Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019

Guest Posting: A Powerful SEO Hack for Lawyers

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington - April 22, 2019
attorney advertising maze

Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019

Attorney Bios: Make LinkedIn Recommendations Your New BFF

I’m all over this latest trend in law firm bios.

Susan Kostal - February 6, 2019