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Digital Marketing

Starting Your Side Hustle, Pt. 3: Creating Your Website

The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.

Andrea Cannavina - December 13, 2019

What’s Your ‘One Big Thing’ for 2020?

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

Sally J. Schmidt - December 12, 2019
email marketing

Use Email to Nurture Your Referral Network

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

Amy Hunt - December 9, 2019

My No. 1 Marketing Tip for Lawyers in 2020: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019

Littler Mendelson Goes All In on Video

Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.

Susan Kostal - November 13, 2019

Leveraging Twitter When Pitching New Clients

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

Emily Brooks - November 7, 2019

Legal Marketing Trends: Data, Data Everywhere at LMA’s Tech West

More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.

Mark Beese - November 4, 2019

Get Specific With Your Ask

If you want people to help you, they need to know exactly what you want. Follow Sally Schmidt's advice on being more specific to help your contacts help you.

Sally J. Schmidt - October 29, 2019

Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Susan Kostal - October 16, 2019

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019