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Digital Marketing

How to Create a Referral Machine: Nine Tips

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Julie Savarino - August 9, 2019
video to tell your law firm story

How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019

Starting Your Side Hustle: Three Essentials for $300

Here's the first installment in Andrea Cannavina's no-nonsense guide to starting your dream business.

Andrea Cannavina - August 2, 2019
Just Say No to These Outdated SEO Tactics

Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019
five article ideas

Five Article Ideas to Help You Connect With Clients and Drive Business

Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.

Emily Brooks - July 19, 2019

What’s in a Name? For Law Firms, Not Much

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Jared Correia - July 11, 2019
rainmaking at conferences

Rainmaking at Conferences: Easy Tips for Connecting With New People

You may be skeptical about the payoff of networking at events, says Roy Ginsburg, but betting on the longshot can pave the way for opportunities. Here are easy tips for even the biggest introvert.

Roy S. Ginsburg - June 17, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
website performance with beautiful design and functionality

Boost Your Website’s Performance With Better Design

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.

Karin Conroy - June 11, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019