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Digital Marketing

Using Data-Driven Content for Law Firm Marketing

Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.

Susan Kostal - October 16, 2019

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019

Starting Your Side Hustle: 3 Ways to Control the Flow

In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.

Andrea Cannavina - October 4, 2019
Twitter Brand

How to Use Twitter to Build Your Brand

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Stefanie Marrone - October 3, 2019

Five Creative Ways Lawyers Can Use Experiential Marketing

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Sally Kane - September 20, 2019
Nothing But the Ruth by Ruth Carter

Give the People What They Want: Attorney Bios

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Ruth Carter - September 10, 2019
ConvertIT Is Your Lead Conversion Toolbox

Convert It! Convert IT Is Your Lead Conversion Toolbox

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

Jared Correia - September 4, 2019

Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Susan Kostal - September 4, 2019

How to Create a Referral Machine: Nine Tips

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Julie Savarino - August 9, 2019
video to tell your law firm story

How to Use Video to Tell Your Law Firm’s Story

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?

Susan Kostal - August 8, 2019