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Digital Marketing

How to Manage your online reputation

How to Manage Your Online Reputation: Checklist

Checklist | Stay on top of what's being said about you online. Here are action steps for effectively managing your online reputation

The Editors - October 14, 2018
WordPress Gutenberg Type

WordPress Gutenberg: What Law Firms Need to Know

The Gutenberg editor and multimedia features will bring big changes to your WordPress website or blog.

Karin Conroy - October 11, 2018
Google Featured Snippets computer screen

Google’s Featured Snippets: What They Are and Why They Matter

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

Mike Ramsey - September 25, 2018
thought leadership man with megaphone

Thought Leadership Marketing for Lawyers

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.

Jay Harrington - September 18, 2018
Nothing But the Ruth by Ruth Carter

Running a Modern Law Firm: Interview with Billie Tarascio

Billie Tarascio is one of those lawyers who I love to watch to see what she’s doing next.

Ruth Carter - September 12, 2018
black hat SEO

Negative SEO: Three Strategies for Surviving High-Tech Attacks

If you work in a competitive practice area, someone will likely try using negative SEO to take down your firm. Here are ways to protect against this type of dirty work.

Darryl Isaacs - August 30, 2018

Better Market Focus: Some Small-Town Wisdom for the Big City

You may be good, but you’re not unique. So how do you compete? Find a better market focus — a definable group that you have some honest connection and affinity with.

Dustin Cole - August 27, 2018
House Stationery Is the New Black

House Stationery Is the New Black

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

Bull Garlington - July 29, 2018

Secrets of Online Legal Marketing: Managing the Pipeline

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

Andrew Cabasso - July 12, 2018
man reading on a laptop

Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

Chris Graham - July 9, 2018