Columns

Marketing: Capitalizing on New Developments

After each recent Supreme Court ruling, I noticed a common pattern. Certain law firms would send an alert within hours, advising readers of the decision. Over the days that followed, other firms’ advisories would trickle in to my inbox or ...

Sally J. Schmidt - July 16, 2015
This Post Comprises Further Help for Your Systemic Writing Errors

Even the best writer can sometimes confuse words that sound almost the same — call them sound-alikes. A prior post reviewed many of the ...

Theda C. Snyder - July 15, 2015
Nothing But the Ruth
The Great Email Clean Out 2015

One of the downsides of traveling is that email keeps coming in while you’re gone. Although I had an awesome time doing The ...

Ruth Carter - July 14, 2015
Dressed Down: What Does Being ‘Professional’ Really Mean?

It’s something you hear when you’re starting your career (and something you’ll hear constantly, throughout your career, if you’re a nonconformist): "You have to be more professional." Of course, that begs the question, just how does one "be ...

Jared Correia - July 9, 2015
T-Rex with open mouth jerks at work
A Successful Legal Career

“What is the most important thing to your successful career?” Shelly asked earnestly.It was flattering to be asked. This young associate was interviewing the more successful senior attorneys in the firm to help her figure out how to manage her ...

Otto Sorts - July 7, 2015
prospective client
Keep Your Referral Sources Vibrant

Business development trainer Mike O’Horo is rarely at a loss for words. His new column for Attorney at Work is dedicated to helping you find just the right business development words to use, too.  Last month in "Well Said," he ...

Mike O'Horo - July 1, 2015
Marketing: The Basics of Researching Your Target

The marketing director of a New York law firm told me about a meeting with the general counsel of a Fortune 50 company. His department had produced an advance briefing document for the lawyers, with details about the company and the people who ...

Sally J. Schmidt - June 23, 2015
lawyer at laptop Outlook quick steps
Five Quick Steps to Auto-Handle Email in Outlook

If you're using one of the Ribbon versions of Microsoft Outlook, you've probably overlooked one feature right on the Home tab: Quick Steps. Quick Steps are like macros — they string together several actions and make them all accessible with one ...

Deborah Savadra - June 19, 2015
Nothing But the Ruth
The Undeniable Tour: Lessons from the Road

I did a speaking tour this spring that I called "The Undeniable Tour." It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the ...

Ruth Carter - June 16, 2015
Friday Five
Five Stories to Get Your Name in the Press

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. It also takes patience. But with the right ...

Jon Quick - June 12, 2015
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