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Fitness, according to Merriam-Webster, is “the quality or state of being fit.” So what, then, is “fit”? Therein lies the key to true fitness. As Merriam-Webster explains, “fit” means “sound physically and mentally.” Here are five ways to build ...

Let’s run down some common misconceptions about social media, and rotate the conversation.

Misconception 1: “Oh No, My Privacy!” Revision: Connect Widely

She needs to just get on board,” Bob complained. “I keep telling her what to do, but she won't stop trying to second-guess me.” As I listened to his complaints, I wondered if he had even tried to hear what Mary wanted to say. She was pretty ...

“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...

Question: We’re all working hard to increase revenue from new business and reduce overall spending, but we just can’t seem to improve the bottom line. What is the best thing we can do to improve the profitability of our law ...

There are a lot of theories about what it takes to bring in business. One I always like to mention to lawyers is that it takes 10 to 15 good contacts to produce one client. Why so many? Because most of your contacts will not turn into clients.

The Eagles are one of the best-selling bands of all time. "Their Greatest Hits (1971-1975)" is the third best-selling album of all time. The Eagles also kind of suck. Don’t believe me? Listen to "Disco Strangler" or "James Dean." Now, granted, ...

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...

It's clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual conference in San Diego was the ...

There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...